Bludoor

BlooIQ

The intelligence layer for your CRM.

BlooIQ reads behavioral signals across your CRM and connected tools, then turns that data into action. Three AI-powered products built on one intelligence layer.

Lead Intelligence
Chat
Landing Pages

Intelligence layer

One Platform, Three Products

Built on a single intelligence layer.

Most CRM AI tools do one thing in one platform. BlooIQ is different. We built an intelligence layer that reads signals across your full tool stack, then powers three products that turn that intelligence into action. It works with your CRM, wherever your leads already live.

All three products connect to your CRM and the other tools in your stack. One intelligence layer. One source of truth.

Why BlooIQ

How BlooIQ is different

BlooIQ was not built as a general AI tool bolted onto real estate CRMs. It came out of thousands of behavioral patterns Bludoor has seen across 500+ Sierra Interactive builds. That specificity is the difference.

Built by CRM specialists, not AI generalists.

BlooIQ was built by a team that spent six years inside real estate CRM systems. Every feature came out of a real problem we saw across client accounts.

Behavior-driven, not attribute-driven.

Traditional lead scoring assigns a static number based on demographics or registration source. BlooIQ reads live behavioral signals and updates in real time.

The intelligence layer, not another CRM.

BlooIQ does not replace your CRM. It extends it with the signal reading and prioritization your CRM alone cannot do.

BlooIQ Lead Intelligence

Stop guessing who to call today.

BlooIQ Lead Intelligence reads activity across your CRM and connected platforms, then delivers a focused brief on every priority lead. State, recommended action, and a ready-to-send conversation starter, all in one report.

Most CRM AI gives you a summary. BlooIQ delivers a strategic briefing. Every report includes a status overview with behavioral signal interpretation, four specific next steps, and two ready-to-send conversation starters, one for the agent and one for the assistant or ISA.

Reports run automatically on every new lead, and any time a lead triggers a priority alert. The AI synthesizes signals from across your tool stack into one focused brief, so your team works from one source of truth instead of jumping between dashboards.

Delivered directly inside Sierra Interactive, Follow Up Boss, and other CRMs as a lead note. No new dashboard to learn. No new tool to log into.

  • Behavioral state assignment (Mover-in-Motion, Silent Searcher, Return Visitor, others)
  • Plain-language status overview with signal interpretation
  • Four specific recommended actions per lead
  • Ready-to-send conversation starters (agent and assistant versions)
  • Synthesizes signals from your CRM and connected tools
$99/mo

AI-generated briefs that tell you who to call today, why, and what to say.

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BlooIQ Lead Intelligence Report

Generated 9:47 AM

Sarah Chen

Priority: Medium · Engagement Focus: Buyer

Return Visitor

Status Overview

  • Sarah re-engaged after 30 days of silence, viewing 8 properties in the last 4 days
  • Search pattern shifted from East Side to Westfield district, suggesting school district priority change
  • All saved properties are in the 4-bedroom range, $650-750K
  • No conversation logged in 14 days, but text and email channels remain open
  • Engagement score moved from cold to warm in the last 72 hours

Recommended Action

  1. Reach out today with a soft re-engagement text that acknowledges the gap without assuming urgency
  2. Reference the Westfield district shift to show you noticed the change
  3. If she responds, qualify the school district priority and confirm budget range
  4. If no response in 5 days, enroll in low-frequency nurture with Westfield-focused content

Conversation Starter (Agent)

"Hey Sarah, noticed you've been looking at some homes in Westfield lately. Anything in particular drawing you to that area, or just exploring? Happy to send some options if it's helpful."

Conversation Starter (Assistant/ISA)

"Hi Sarah, this is Alex with Travis's team. Saw you've been checking out homes in Westfield. Want me to put together a few options based on what you've been looking at? No pressure either way."

Generated by BlooIQ

BlooIQ Chat

Most chatbots take a message. This one works the lead.

It works less like a chatbot and more like an agent who already knows what your visitor is looking at.

BlooIQ Chat reads the page your visitor is on. If they're looking at a listing, it can answer what it costs, how many beds, and how long it's been on the market, straight from the live listing. If they arrived from one of your listing alerts, it knows who they are and greets them by name instead of asking a lead you already own to fill in their email.

It qualifies the way a good ISA does. One question at a time. Timeframe, whether they're already working with someone, buyer or seller.

Then it does the part other chatbots don't. The lead lands in your CRM with the full conversation, an agent-facing summary, and behavioral tags that trigger the follow-up you already have set up. Your agent opens the record and the machine is already running.

  • Reads the page and answers real questions about the listing in front of the visitor
  • Captures lead info inside the conversation (no separate form)
  • Recognizes leads arriving from your listing alerts and greets them by name
  • Sends qualified leads into your CRM with full conversation context
  • Applies behavioral tags that trigger your existing action plans and follow-up
  • Comes with a dashboard showing every conversation and which ones converted
  • Trained on your business, your voice, and your specific buyer types
$149/mo

A chatbot for your real estate site that turns visitors into qualified leads.

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BlooIQ Landing Pages

Replace any lead form with a real conversation.

Replace your lead capture forms with conversations that feel human. Same ad spend, warmer leads, no abandonment.

Form-based landing pages convert at 1 to 3 percent and produce mostly cold leads. Visitors fill out a form, get a generic instant value, and never engage. You end up chasing leads who were never warm in the first place.

BlooIQ Landing Pages flip the model. The AI asks one question at a time, captures context naturally through conversation, and qualifies the lead by behavior. The visitor feels respected. You get a lead with real intent signals attached.

Works for any lead capture flow. Seller readiness quizzes, buyer search guides, home grant qualifiers, downloadable resources, and agent-specific lead magnets. If a form is involved, BlooIQ can replace it with a conversation.

  • Single-question conversational flow with no forms to abandon
  • Adaptable to any lead capture type (buyer, seller, home grant, downloadable resources, lead magnets)
  • Behavior-driven lead scoring built into the conversation
  • Captured data syncs directly into your CRM via webhook
  • Mobile-first design tuned for paid ad traffic
Early Access

Conversational AI landing pages that replace forms with real conversations.

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Ready to bring intelligence into your CRM?

Book a free discovery call. We'll walk through your current setup and show you what BlooIQ can do.