Bludoor

BlooIQ

The intelligence layer for your CRM.

See the activity. Understand the lead. Start better conversations.

Built for Sierra Interactive teams.

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Lead Intelligence
Chat
Dashboard

Intelligence layer

One Intelligence Layer. Three Ways It Works.

Built on a single intelligence layer.

Most CRM AI tools do one thing in one platform. BlooIQ is different. We built an intelligence layer that reads signals across your full tool stack, then puts that intelligence to work in three ways. It works with your CRM, wherever your leads already live.

Lead Intelligence

AI-generated briefs that tell you who to call today, why, and what to say.

The Chatbot

A chatbot for your real estate site that turns visitors into qualified leads.

The Dashboard

A real-time view of lead status movement, conversation rates, and database health.

All three connect to your CRM and the other tools in your stack. One intelligence layer. One source of truth.

Why BlooIQ

How BlooIQ is different

BlooIQ was not built as a general AI tool bolted onto real estate CRMs. It came out of thousands of behavioral patterns Bludoor has seen across 500+ Sierra Interactive builds. That specificity is the difference.

Built by CRM specialists, not AI generalists.

BlooIQ was built by a team that spent six years inside real estate CRM systems. Every feature came out of a real problem we saw across client accounts.

Behavior-driven, not attribute-driven.

Traditional lead scoring assigns a static number based on demographics or registration source. BlooIQ reads live behavioral signals and updates in real time.

The intelligence layer, not another CRM.

BlooIQ does not replace your CRM. It extends it with the signal reading and prioritization your CRM alone cannot do.

BlooIQ Chat

Most chatbots take a message. This one works the lead.

It works less like a chatbot and more like an agent who already knows what your visitor is looking at.

BlooIQ Chat reads the page your visitor is on. Looking at a listing? It answers price, beds, and square footage straight from the live listing. It recognizes leads arriving from your listing alerts and greets them by name.

It qualifies the way a good ISA does, one question at a time, then lands the lead in your CRM with the full conversation, an agent-facing summary, and behavioral tags that trigger your existing follow-up.

  • Turns site visitors into qualified leads and re-engages returning visitors
  • Answers listing questions from the live page: price, beds, and square footage
  • Recognizes returning visitors and listing-alert leads by name
  • Qualifies one question at a time: timeframe, agent status, buyer or seller
  • Delivers the lead to your CRM with full conversation context
  • Applies behavioral tags that fire your existing action plans
  • Trained on your business, your voice, and your buyer types
See pricing →

Lead Intelligence

Stop guessing who to call today.

One report tells you who to call, why, and what to say, before you pick up the phone.

The moment a lead pops up for a task, BlooIQ delivers a focused brief right on the record: who they are, what changed, and what to say, so your agent walks into every call with context. Delivered inside Sierra Interactive as a lead note. No new dashboard to learn. No new tool to log into.

  • Behavioral state assignment (Mover-in-Motion, Silent Searcher, Return Visitor, others)
  • Plain-language status overview with signal interpretation
  • Four specific recommended actions per lead
  • Ready-to-send conversation starters (agent and assistant versions)
  • Synthesizes signals from your Sierra Interactive account
See pricing →

BlooIQ Lead Intelligence Report

Generated 9:47 AM

Sarah Chen

Priority: Medium · Engagement Focus: Buyer

Return Visitor

Status Overview

  • Sarah re-engaged after 30 days of silence, viewing 8 properties in the last 4 days
  • Search pattern shifted from East Side to Westfield district, suggesting school district priority change
  • All saved properties are in the 4-bedroom range, $650-750K
  • No conversation logged in 14 days, but text and email channels remain open
  • Engagement score moved from cold to warm in the last 72 hours

Recommended Action

  1. Reach out today with a soft re-engagement text that acknowledges the gap without assuming urgency
  2. Reference the Westfield district shift to show you noticed the change
  3. If she responds, qualify the school district priority and confirm budget range
  4. If no response in 5 days, enroll in low-frequency nurture with Westfield-focused content

Conversation Starter (Agent)

"Hey Sarah, noticed you've been looking at some homes in Westfield lately. Anything in particular drawing you to that area, or just exploring? Happy to send some options if it's helpful."

Conversation Starter (Assistant/ISA)

"Hi Sarah, this is Alex with Travis's team. Saw you've been checking out homes in Westfield. Want me to put together a few options based on what you've been looking at? No pressure either way."

Generated by BlooIQ

The Dashboard

See what your Sierra database is actually doing.

Most CRMs bury the numbers that matter. The BlooIQ Dashboard shows you status movement, conversation rates, follow-up gaps, and database health, all in one place, updated in real time. It's the first thing to open every morning: who moved, who went quiet, and where leads are slipping through.

  • Real-time status movement and engagement tracking
  • Conversation and follow-up rate breakdowns
  • Database health with lead distribution snapshots
  • Flags the leads your team is missing
  • Works inside Sierra Interactive, nothing to migrate
See pricing →
DashboardADMIN
T
Calls Made138
New Leads64
Leads Claimed11

System Performance

How your lead conversion system is performing

New Leads Engaged
New leads that reached a conversation.
32.2%
11 of 64 leads created
Went Unresponsive
New → Qualify (cohort)
0
New leads that moved to Qualify without a conversation.
Nurture Engaged
Watch → Active
31
Nurture leads returning to active conversation
Moved to Nurture
Active → Watch
44
Leads placed into long-term follow up
Unresponsive Recovery
Moved from Qualify to Active
122
122 leads reactivated

Lead Activity

Live data

Behavioral signals from leads in the database

Total Activity Events
4,467
Behavioral signals detected
Unique Active Leads
965
Leads showing activity
Database Activity Rate
1.5%
Of total database excl. dead (62,719 leads)
Managed Activity Rate
2.1%
Of Bludoor managed statuses (46,241 leads)

BlooIQ Landing Pages

Replace any lead form with a real conversation.

Replace your lead capture forms with conversations that feel human. Same ad spend, warmer leads, no abandonment.

Form-based landing pages convert at 1 to 3 percent and produce mostly cold leads. Visitors fill out a form, get a generic instant value, and never engage. You end up chasing leads who were never warm in the first place.

BlooIQ Landing Pages flip the model. The AI asks one question at a time, captures context naturally through conversation, and qualifies the lead by behavior. The visitor feels respected. You get a lead with real intent signals attached.

Works for any lead capture flow. Seller readiness quizzes, buyer search guides, home grant qualifiers, downloadable resources, and agent-specific lead magnets. If a form is involved, BlooIQ can replace it with a conversation.

  • Single-question conversational flow with no forms to abandon
  • Adaptable to any lead capture type (buyer, seller, home grant, downloadable resources, lead magnets)
  • Behavior-driven lead scoring built into the conversation
  • Captured data syncs directly into your CRM via webhook
  • Mobile-first design tuned for paid ad traffic
Early Access. Currently onboarding a limited number of accounts.
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Ready to bring intelligence into your CRM?

See plans and pricing, or book a free discovery call and we'll walk through your setup.

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