Bludoor expands BlooIQ into an AI-powered CRM intelligence layer for real estate teams

Over the past six months, BlooIQ has grown from a single product into a full AI-powered intelligence layer for real estate CRMs. This post covers what changed, why it matters for teams running on Sierra Interactive, Follow Up Boss, or Lofty, and where BlooIQ fits alongside Bludoor's Sierra-specialized setup work.

What changed

BlooIQ started as behavioral lead intelligence for Sierra Interactive. It's now three connected products:

• BlooIQ Lead Intelligence analyzes buyer and seller behavior across a CRM database. It surfaces the leads worth calling today, ranked by real signals, not registration date.
• BlooIQ Chat is a conversational lead intake and qualification tool. It replaces static forms with a behavior-driven conversation that qualifies buyer and seller intent before an agent picks up the phone.
• BlooIQ Landing Pages replaces traditional lead capture forms with an orb-based conversational intake. Higher completion rates, better qualification data, and no static form fields to abandon.

All three products share the same underlying intelligence layer. Data flows across them, and behavioral signals from one product inform the others.

One note on reporting. BlooIQ originally included an Intel Dashboard for pipeline health and database engagement. That reporting now lives on the Bludoor build side as the Bludoor Performance Dashboard, delivered with a BluPrint Manager engagement rather than sold as a standalone BlooIQ product.

Where Bludoor and BlooIQ fit together

This is the piece most people miss, so it's worth being explicit.

Bludoor is Sierra-specialized. We build, optimize, and manage Sierra Interactive setups for real estate teams. Over six years, 500-plus accounts, and the deepest bench of Sierra expertise you'll find. If you're on Sierra and want it working correctly, that's the Bludoor side.

BlooIQ is the intelligence layer that reads behavior across CRMs. BlooIQ works with Sierra, Follow Up Boss, Lofty, and other real estate platforms. It's a separate offering that surfaces intelligence regardless of which CRM you use.

You can hire Bludoor for a Sierra buildout without BlooIQ. You can subscribe to BlooIQ on Follow Up Boss without ever touching the Bludoor setup side. Or you can run both together for a fully integrated system.

Who this is for

BlooIQ is built for real estate teams who:

• Have a database that's underworked
• Rely on speed-to-lead metrics that don't correlate with conversion
• Want behavioral intelligence, not just contact info
• Are ready to prioritize leads by what they're doing, not when they registered

Teams typically start with Lead Intelligence, then layer in Chat and Landing Pages as the front-end conversation layer.

Pricing as of July 2026

• BlooIQ Lead Intelligence: $99 per month, standalone or bundled with your CRM
• BlooIQ Chat: $149 per month plus a one-time $99 setup fee
• BlooIQ Landing Pages: Currently in Early Access. Contact us for details.

BlooIQ Lead Intelligence and the Bludoor Performance Dashboard are also included with BluPrint Manager, Bludoor's monthly managed Sierra Interactive service at $399 per month. Bundle discounts apply when combining multiple BlooIQ products. Pricing is current as of July 2026 and may change as products evolve.

Frequently asked questions

What CRMs does BlooIQ work with?

BlooIQ works with Sierra Interactive, Follow Up Boss, Lofty, and other real estate CRM platforms. The intelligence layer reads behavioral signals from whichever CRM your team uses. Sierra Interactive has the deepest hooks.

Is BlooIQ the same as Bludoor?

No. Bludoor is a Sierra Interactive specialist that builds and manages Sierra setups. BlooIQ is Bludoor's AI-powered intelligence layer that works across CRMs. Bludoor is the company. BlooIQ is one of its product lines.

Do I have to use Sierra Interactive to use BlooIQ?

No. BlooIQ supports multiple CRM platforms. You can run BlooIQ on Follow Up Boss or Lofty independently of Sierra.

How much does BlooIQ cost?

BlooIQ Lead Intelligence is $99 per month. BlooIQ Chat is $149 per month plus a one-time $99 setup fee. BlooIQ Landing Pages is in Early Access. Bundle discounts apply when you combine products, and Lead Intelligence is also included with Bludoor's BluPrint Manager service.

How do I get started?

Schedule a call with the Bludoor team. We'll walk through your current CRM setup and recommend the right BlooIQ configuration for your team.

What's next

More products, more integrations, more intelligence. We're actively expanding the behavioral signal set BlooIQ reads and rolling out deeper Sierra Interactive automation on the Bludoor setup side.

If your team runs on Sierra Interactive, Follow Up Boss, or Lofty and you want to see BlooIQ in action, schedule a call or explore the Sierra Interactive page to see what a full Bludoor buildout looks like.