Comparison
If you're on Sierra Interactive and want AI texting your leads, there are two options built for it: Lead Engage, Sierra's own add-on, and BlooIQ, managed by Bludoor. They overlap. They're also built for different jobs. Here's a straight comparison, based on Sierra's published pages and ours.
Last checked against Sierra's published pages in October 2026. Features and pricing can change, so confirm current terms with each company.
The Short Answer
Software you run inside Sierra. It replies to new leads around the clock, qualifies them by text with Sierra's pre-built scripts, and alerts your agents and managers when a lead needs a person. A good fit if you want instant first response on new leads and have someone in-house to watch the conversations.
AI texting plus a person who runs it. It works the leads you choose (new, quiet, not-ready-yet, and old), updates your CRM, and hands you the ones ready to talk. A Bludoor database manager sets it up, reviews conversations, and adjusts strategy. A good fit if you want your database worked for you, not another tool to manage.
Both are fast on new leads. Sierra says Lead Engage replies instantly, 24/7. BlooIQ reaches out within the first couple of minutes of a new lead during your business hours. That short wait is on purpose, so the first text reads like a person, not a bot. Leads who register overnight hear from BlooIQ the next morning. The bigger differences are control and who runs it: BlooIQ talks as you, works your whole database, and comes with a person running it. It also works on Sierra's Starter package, where Lead Engage isn't offered. Pick one of the two; don't run both.
What They Are
Lead Engage is Sierra Interactive's AI texting add-on. Sierra also calls it Sierra AI and describes it as a 24/7 virtual assistant. It holds two-way text conversations with your leads, asks qualifying questions like price range, timeframe, and financing, and nurtures leads for up to 12 months from the day they're opted in.
You turn it on per lead source in your lead routing rules, start it on a single lead from the lead detail page, or add it as an action in a Sierra automation. When a lead replies and needs follow-up, Sierra notifies your agents and managers. Conversations are logged in the CRM, and managers get a Lead Engage stats report.
Sierra lists Lead Engage for its Essential and Growth packages. It isn't offered on Starter or on IDX-only accounts.
BlooIQ is AI-powered database engagement, managed by Bludoor. It texts your leads, qualifies them, keeps your CRM updated, and hands a lead to you with the full conversation and a short summary when it's ready.
Every plan includes a Bludoor database manager. That's a real person who keeps your CRM organized, reviews conversations, and adjusts strategy. You choose which stages BlooIQ works. Past clients, your sphere, and anyone you exclude are left alone.
BlooIQ works on Sierra Interactive, including Sierra's Starter package, and on Follow Up Boss. On Sierra, every plan includes the BluPrint Foundation build. Spanish is available on every plan (Starter, Growth, and Pro) by switching BlooIQ to a Spanish model. Today BlooIQ works by text; voice AI calling and email are coming soon.
Side by Side
| Feature | Sierra Lead Engage | BlooIQ |
|---|---|---|
| What it is | Lead EngageSierra's built-in AI texting add-on | BlooIQAI texting plus a Bludoor database manager |
| Who runs it | Lead EngageYour team. Sierra recommends monitoring conversations regularly, especially in the first few weeks. | BlooIQYour Bludoor database manager sets it up, reviews conversations, and adjusts strategy |
| CRMs | Lead EngageSierra Interactive only (Essential and Growth packages; not Starter or IDX-only) | BlooIQSierra Interactive (including Starter) and Follow Up Boss |
| Channel | Lead EngageTwo-way text | BlooIQTwo-way text. Voice AI calling and email: coming soon. |
| Speed on new leads | Lead EngageInstant replies, 24/7, per Sierra | BlooIQWithin the first couple of minutes during your business hours, on purpose, so the first text reads like a person |
| Hours | Lead EngageAround the clock | BlooIQYour business hours. Overnight leads hear from BlooIQ the next morning. |
| Spanish | Lead EngageSupported. Sierra's help center says Spanish is less comprehensive than English. | BlooIQEvery plan (Starter, Growth, Pro), by switching to a Spanish model |
| How leads get in | Lead EngageRouting rules, a lead detail page widget, or an automation action | BlooIQYou choose the stages. Your plan sets how many leads it starts working each month. |
| Best on | Lead EngageNew leads. Sierra's help center says response rates are significantly higher on fresh leads than older or colder contacts. | BlooIQNew, quiet, not-ready-yet, and old leads, each with a different conversation |
| Nurture length | Lead EngageUp to 12 months from opt-in | BlooIQA focused outreach sprint, then ongoing nurture. Leads who say "next year" get a check-in at the right time. |
| Message control | Lead EngagePre-built scripts. Sierra's help center says responses can't be customized. | BlooIQTalks as you, under the assistant name you choose. Your database manager adjusts the approach. |
| Handoff | Lead EngageNotifies your agents and managers when a lead replies and needs follow-up | BlooIQHands off with the full conversation, a summary, and the next step, then pauses its own follow-up |
| Reporting | Lead EngageLead Engage stats report for managers (enrolled, responded, interested, agent follow-up, appointments set) | BlooIQDashboard plus monthly, twice-monthly, or weekly reporting depending on plan |
| Price | Lead Engage$199/month, unlimited leads | BlooIQ$199, $349, or $599/month for 150, 300, or 600 leads activated per month, plus a one-time $499 setup, waived for the first 20 accounts |
| Texting costs | Lead EngageBilled by message segment against your Sierra Dialer allotment. Dialer overages aren't included. | BlooIQIncluded. No per-text charges. |
| Term | Lead Engage12-month commitment | BlooIQMonth-to-month, no contract |
Lead Engage details are from Sierra Interactive's published product page, pricing page, and help center as of October 2026.
Which One Fits
Pick One
We don't recommend running Lead Engage and BlooIQ at the same time. Two AI texters working the same database means the same lead can get texted by both, and double-texting is how you lose a lead's trust or get a STOP. Sierra's own help center says Lead Engage can run at the same time as action plans and manual texting. Adding BlooIQ on top means one more thing texting the same lead.
So choose the one that fits how you work. If you're moving from Lead Engage to BlooIQ, turn Lead Engage off before BlooIQ goes live, and tell us what else is texting your leads so we can set BlooIQ up around it.
Frequently Asked
Sierra's own option is Lead Engage, an AI texting add-on for the Essential and Growth packages. BlooIQ, managed by Bludoor, also texts and qualifies leads inside Sierra, and every plan includes a Bludoor database manager who runs it.
Yes. Sierra uses both names for the same AI texting add-on.
Sierra lists Lead Engage at $199 a month for unlimited leads, with a 12-month commitment. Its texts are billed by message segment against your Sierra Dialer allotment, and Dialer overages aren't included. BlooIQ plans are $199, $349, or $599 a month for 150, 300, or 600 leads activated per month, plus a one-time $499 setup, waived for the first 20 accounts, with texting included and no contract. If you already own BluPrint Foundation for Sierra, the BlooIQ setup fee is waived.
Lead Engage. Sierra says it replies instantly, 24/7, once a lead is opted in, and routing rules can opt new leads in as they arrive. BlooIQ reaches out within the first couple of minutes of a new lead during your business hours. That short wait is on purpose, so the first text reads like a person, not a bot. Leads who register overnight hear from BlooIQ the next morning. The bigger difference is control: BlooIQ talks as you, and a Bludoor database manager runs it.
Sierra's help center says Lead Engage responses can't be customized. It uses tailored scripts based on your account settings and lead context. BlooIQ talks as you, under the assistant name you choose, and your Bludoor database manager reviews conversations and adjusts the approach.
No. Sierra lists it for the Essential and Growth packages. It isn't available on Starter or on IDX-only accounts. BlooIQ does work on Sierra's Starter package.
No. Pick one. If both are on, the same lead can get texted by both. Sierra's help center says Lead Engage can run at the same time as action plans and manual texting, so adding BlooIQ alongside it invites double-texting. If you're switching to BlooIQ, turn Lead Engage off before BlooIQ goes live.
Yes, on every plan: Starter, Growth, and Pro. BlooIQ switches to a Spanish model. Sierra says Lead Engage also responds in Spanish, though less comprehensively than in English.
Yes. BlooIQ also works on Follow Up Boss. On Lofty, start with BluPrint Foundation. BluPrint Foundation
Get Started
Pick a plan. Your Bludoor database manager runs BlooIQ. You take the conversations that are ready.
